Twilee Docs

Smart QR codes

  • Editable Content: The destination or data behind a dynamic QR code can be changed or updated without altering the actual QR code image. The code typically points to a short URL on a server that redirects users to the current content.
  • Requires Online Service: Dynamic QR codes rely on an online service or platform to manage redirection and analytics.
  • Use Cases: Perfect for situations where content may change, such as marketing campaigns, event information, menus, or links where tracking and updating are important.
  • Analytics & Scan Tracking: Dynamic QR codes can provide detailed scan analytics (number of scans, locations, devices, etc.), making them useful for marketing and engagement measurement.
  • Security: Offers more control, as the destination can be changed or disabled if needed. However, users must trust the QR code provider not to redirect to unsafe content in the future.