Every time someone scans one of your QR codes, Twilee records a scan log. For hosted QR codes, an additional page view is recorded when the visitor loads the landing page.
Scan vs. page view
- Scan: recorded when the QR code is scanned and the redirect URL is hit.
- Page view: recorded when the hosted landing page is loaded. Only applies to hosted types (links, event, business, audio, text, lost-found, survey, photo gallery).
A single scan typically generates one page view, but the two are tracked independently.
What is collected
Each scan and page view records:
| Data point | Description |
|---|---|
| Date and time | Timestamp of the event |
| Country | Derived from IP geolocation |
| City | Derived from IP geolocation |
| Device type | Phone, tablet, or desktop |
| Operating system | iOS, Android, Windows, macOS, Linux, etc. |
Analytics dashboard
Open any QR code and navigate to the Activity section. The dashboard includes:
- Timeline: line chart of scans (and page views for hosted codes) over time, with daily, monthly, or yearly granularity.
- Locations: pie chart showing scans by country.
- Devices: pie charts for device type and operating system breakdown.
- Scan list: paginated table of individual scan records with date, country, and city.
- Page view list (hosted codes only): same format as the scan list.
Analytics window
All scan and page view data is kept for the lifetime of your account. The analytics window determines how far back the dashboard displays data:
| Plan | Analytics window |
|---|---|
| Free | 2 weeks |
| Starter | 3 months |
| Premium | 1 year |
| Business | 5 years |
| Enterprise | Unlimited |
Upgrading your plan instantly unlocks access to your full historical data within the new window.
Free plan scan limit
On the free plan, each QR code is limited to 500 scans. Once this limit is reached, the QR code stops redirecting until you upgrade to a paid plan.
Available on: all plans (analytics window and limits vary).